Taking PayPal from payment utility to commerce companion. Every merchant becomes shoppable through conversation, every purchase with built-in servicing, every user with an agent that acts, not just answers.

Taking PayPal from payment utility to commerce companion. Every merchant becomes shoppable through conversation, every purchase with built-in servicing, every user with an agent that acts, not just answers.

AI Assistance, Generative UI, Agentic Commerce Ecosystem

AI Assistance, Generative UI, Agentic Commerce Ecosystem

Key Objectives

Key Objectives

PayPal Embedded Intelligence reimagines the PayPal app as an ambient, intelligent layer woven through the entire ecosystem, not a chatbot bolted onto a wallet, but assistance embedded into every surface, moment, and transaction.

PayPal Embedded Intelligence reimagines the PayPal app as an ambient, intelligent layer woven through the entire ecosystem, not a chatbot bolted onto a wallet, but assistance embedded into every surface, moment, and transaction.

Guided setup

From the moment users installs the app, the Intelligence Layer personalizes onboarding and getting them ready to shop in seconds.

Agentic commerce.

Liv asks for purple yoga pants in her size, the agent browses online stores, returns curated picks from across the merchant network, and presents them as a swipeable, generated storefront.

Delivery, tracked.

Ready to check out? Pick how you'd pay. Payment method, shipping address, and totals are pre-assembled. One tap and the Lululemon order is complete.

01/

Guided setup

From the moment users installs the app, the Intelligence Layer personalizes onboarding and getting them ready to shop in seconds.

02/

Agentic commerce.

Liv asks for purple yoga pants in her size, the agent browses online stores, returns curated picks from across the merchant network, and presents them as a swipeable, generated storefront.

03/

Delivery, tracked.

Ready to check out? Pick how you'd pay. Payment method, shipping address, and totals are pre-assembled. One tap and the Lululemon order is complete.

04/

Proactive care

At the moment of delivery the assistant knows and proactively follows. The return experience, commerce's biggest pain point becomes a two-message conversation.

05/

Guided setup

Guided setup

From the moment users installs the app, the Intelligence Layer personalizes onboarding and getting them ready to shop in seconds.

Agentic commerce.

Agentic commerce.

Liv asks for purple yoga pants in her size, the agent browses online stores, returns curated picks from across the merchant network, and presents them as a swipeable, generated storefront.

Delivery, tracked.

Delivery, tracked.

Ready to check out? Pick how you'd pay. Payment method, shipping address, and totals are pre-assembled. One tap and the Lululemon order is complete.

Proactive care

At the moment of delivery the assistant knows and proactively follows. The return experience, commerce's biggest pain point becomes a two-message conversation.

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Play

Reel

Reel

PLAY REEL

2025 All rights reserved Gustavo Paris

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2025 All rights reserved Gustavo Paris

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