Transforming SHARE into UAE's Leading Rewards Program
Transforming SHARE into UAE's Leading Rewards Program
Leadership / Vision / App
Leadership / Vision / App
Key Objectives
Key Objectives
In 2020, I led SHARE’s design transformation from a standard loyalty card to the UAE’s leading lifestyle rewards platform. I shaped the vision with stakeholders, built the team, and drove a four-year roadmap that continues to define SHARE’s value in users’ daily lives.
In 2020, I led SHARE’s design transformation from a standard loyalty card to the UAE’s leading lifestyle rewards platform. I shaped the vision with stakeholders, built the team, and drove a four-year roadmap that continues to define SHARE’s value in users’ daily lives.
Crafting a Vision for SHARE’s Future.
We started by defining a scalable vision that aligned customer expectations with internal goals. This vision, enriched with feature ideas and thoroughly tested, guided SHARE’s transformation from a transactional loyalty card to a lifestyle-centered app, making it essential in the region.
Building a Dynamic Digital Lifestyle Ecosystem.
Through prioritized roadmaps, we evolved SHARE’s app from a simple digital wallet to a comprehensive lifestyle platform, delivering a more relevant experience and expanding its appeal beyond traditional loyalty programs.
Developing a Scalable Design System.
To ensure design consistency across touchpoints, we built a design system as a single source of truth, covering button styles, iconography, interaction patterns, and motion. This evolving system kept the brand aligned across all digital interactions.
Crafting Magic Moments for Emotional Impact.
To create a deeper human connection, we crafted "Magic Moments" throughout the SHARE experience, making the platform feel celebratory and memorable, building a lasting emotional bond that encourages engagement.
01/
Crafting a Vision for SHARE’s Future.
We started by defining a scalable vision that aligned customer expectations with internal goals. This vision, enriched with feature ideas and thoroughly tested, guided SHARE’s transformation from a transactional loyalty card to a lifestyle-centered app, making it essential in the region.
02/
Building a Dynamic Digital Lifestyle Ecosystem.
Through prioritized roadmaps, we evolved SHARE’s app from a simple digital wallet to a comprehensive lifestyle platform, delivering a more relevant experience and expanding its appeal beyond traditional loyalty programs.
03/
Developing a Scalable Design System.
To ensure design consistency across touchpoints, we built a design system as a single source of truth, covering button styles, iconography, interaction patterns, and motion. This evolving system kept the brand aligned across all digital interactions.
04/
Executing a Strategic Roadmap for Innovation.
Our roadmap introduced groundbreaking features like digital gift cards, point-sharing between users, scan-to-buy, shop now & pay later, and financial management tools. These innovations have firmly positioned SHARE as a leader in fintech and loyalty solutions in the region.
05/
Crafting Magic Moments for Emotional Impact.
To create a deeper human connection, we crafted "Magic Moments" throughout the SHARE experience, making the platform feel celebratory and memorable, building a lasting emotional bond that encourages engagement.
Crafting a Vision for SHARE’s Future.
Crafting a Vision for SHARE’s Future.
We started by defining a scalable vision that aligned customer expectations with internal goals. This vision, enriched with feature ideas and thoroughly tested, guided SHARE’s transformation from a transactional loyalty card to a lifestyle-centered app, making it essential in the region.
Building a Dynamic Digital Lifestyle Ecosystem.
Building a Dynamic Digital Lifestyle Ecosystem.
Through prioritized roadmaps, we evolved SHARE’s app from a simple digital wallet to a comprehensive lifestyle platform, delivering a more relevant experience and expanding its appeal beyond traditional loyalty programs.
Developing a Scalable Design System.
Developing a Scalable Design System.
To ensure design consistency across touchpoints, we built a design system as a single source of truth, covering button styles, iconography, interaction patterns, and motion. This evolving system kept the brand aligned across all digital interactions.
Crafting Magic Moments for Emotional Impact.
Crafting Magic Moments for Emotional Impact.
To create a deeper human connection, we crafted "Magic Moments" throughout the SHARE experience, making the platform feel celebratory and memorable, building a lasting emotional bond that encourages engagement.
Conclusion
In 2020, we transformed SHARE from a standard loyalty program into the UAE’s leading lifestyle rewards platform. With a clear vision, enhanced app functionality, a scalable design system, and memorable user experiences, we positioned SHARE as a daily essential, setting a new standard for lifestyle rewards in the region.
In 2020, we transformed SHARE from a standard loyalty program into the UAE’s leading lifestyle rewards platform. With a clear vision, enhanced app functionality, a scalable design system, and memorable user experiences, we positioned SHARE as a daily essential, setting a new standard for lifestyle rewards in the region.
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