From pitching a vision to securing a lasting partnership, the Vox redesign project involved assembling and leading a team to create a comprehensive new ecosystem for Vox Cinemas, a major entertainment leader in the MENA region.
Leadership, App, Web & Vision
Key Objective
The vision was to not only refresh the brand’s look and feel but to completely elevate the user experience—from movie discovery to booking and the in-theater journey—with the ultimate goal of increasing ticket and concession sales.
01/
Minimal Brand Refresh
We introduced subtle changes to the brand identity, modernizing its visual appeal without losing its core recognition and consistency.
02/
Enhanced Movie Discovery
We created a sleek, intuitive experience that makes browsing and discovering movies effortless. The design draws attention to key information, offering users a seamless experience driving better conversion.
03/
Quick Booking Flow
The new booking process prioritizes simplicity and personalization, creating a highly intuitive and user-friendly experience.
04/
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05/
Effortless Seat Selection
Seat selection process is easy and intuitive, giving customers confidence while booking their movie experience.
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