From pitching a vision to securing a lasting partnership, the Vox redesign project involved assembling and leading a team to create a comprehensive new ecosystem for Vox Cinemas, a major entertainment leader in the MENA region.
From pitching a vision to securing a lasting partnership, the Vox redesign project involved assembling and leading a team to create a comprehensive new ecosystem for Vox Cinemas, a major entertainment leader in the MENA region.
Leadership, App, Web & Vision
Leadership, App, Web & Vision
Key Objective
Key Objective
The vision was to not only refresh the brand’s look and feel but to completely elevate the user experience—from movie discovery to booking and the in-theater journey—with the ultimate goal of increasing ticket and concession sales.
The vision was to not only refresh the brand’s look and feel but to completely elevate the user experience—from movie discovery to booking and the in-theater journey—with the ultimate goal of increasing ticket and concession sales.
Minimal Brand Refresh
We introduced subtle changes to the brand identity, modernizing its visual appeal without losing its core recognition and consistency.
Enhanced Movie Discovery
We created a sleek, intuitive experience that makes browsing and discovering movies effortless. The design draws attention to key information, offering users a seamless experience driving better conversion.
Quick Booking Flow
The new booking process prioritizes simplicity and personalization, creating a highly intuitive and user-friendly experience.
Effortless Seat Selection
Seat selection process is easy and intuitive, giving customers confidence while booking their movie experience.
Beyond the Screen
The experience goes beyond exploring and booking, it allows users to reserve parking, order food before or during the movie, making the entire cinema experience smoother and more stress-free.
01/
Minimal Brand Refresh
We introduced subtle changes to the brand identity, modernizing its visual appeal without losing its core recognition and consistency.
02/
Enhanced Movie Discovery
We created a sleek, intuitive experience that makes browsing and discovering movies effortless. The design draws attention to key information, offering users a seamless experience driving better conversion.
03/
Quick Booking Flow
The new booking process prioritizes simplicity and personalization, creating a highly intuitive and user-friendly experience.
04/
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05/
Effortless Seat Selection
Seat selection process is easy and intuitive, giving customers confidence while booking their movie experience.
Minimal Brand Refresh
Minimal Brand Refresh
We introduced subtle changes to the brand identity, modernizing its visual appeal without losing its core recognition and consistency.
Enhanced Movie Discovery
Enhanced Movie Discovery
We created a sleek, intuitive experience that makes browsing and discovering movies effortless. The design draws attention to key information, offering users a seamless experience driving better conversion.
Quick Booking Flow
Quick Booking Flow
The new booking process prioritizes simplicity and personalization, creating a highly intuitive and user-friendly experience.
Effortless Seat Selection
Effortless Seat Selection
Seat selection process is easy and intuitive, giving customers confidence while booking their movie experience.
Beyond the Screen
Beyond the Screen
The experience goes beyond exploring and booking, it allows users to reserve parking, order food before or during the movie, making the entire cinema experience smoother and more stress-free.
Play
Play
Reel
Reel
PLAY REEL
